| Minister’s Special Awards | Lynette Ramsay Silver, Australia (Research and Documentation of Sandakan-Ranau Death March) |
| Michael Patrick Wong, United Kingdom (Underwater Photography and Documentary Films) |
| Special Recognition |
Hajah Pandian Binti Sulaiman (Craft Maker) Puan Nonjiring Mantuku (Craft Maker) Encik Nasriadi Bin Abdullah (Traditional Dance Choreographer) Malaysia Airlines MASwings SilkAir Jetstar Asia Korean Air Royal Brunei Airlines AirAsia Asiana Airlines Cebu Pacific Dragonair |
| The Cleanest Town | City Hall and Municipalities |
| Sandakan | |
| District | |
| Kuala Penyu |
| Best Shopping Complex | Wisma Merdeka |
| Best Night Spot Experience | Stand-alone |
| Cock & Bull Bistro, K.K. Waterfront | |
| Hotel / Resort | |
| Shenanigan's Fun Pub, Hyatt Regency Kinabalu |
| Best Food Outlet | Best Restaurant |
| Tepi Laut Makan Street | |
| Best Kopi Tiam | |
| Kak Nong Restaurant |
| Award for Print and Electronic Media | Best Tourism Article on Sabah Published in Malaysia (Newspaper) |
| Jaswinder Kaur, Wild Time on the Floodplain, New Straits Times, July 2008 |
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| Best Tourism Article on Sabah Published in Malaysia (Magazine) | |
| Beverly Rodrigues, More Than Just Tea, Travel 3Sixty, April 2008 |
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| Best Tourism Article on Sabah Published Overseas | |
| Yusuke Abe, Tsubasa no Okoku, ANA In-Flight Magazine, March 2009 |
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| Best Television Programme (International) | |
| Francoise Fombertaux, Australian Broadcasting Coperation (ABC), Compass: Windows to Sandakan |
| Best Tour Guide | Best General Tour Guide |
| Hajalima Bte Lamasa | |
| Best Specialised Tour Guide | |
| Ben Duncan Angkee |
| Best Tour Operator | Best Inbound Tour Operator |
| Borneo Eco Tours Sdn Bhd | |
| Best Overseas Tour Operator - Hong Kong | |
| Hong Kong Wing on Travel Services Ltd. | |
| Best Overseas Tour Operator - Macau | |
| Hong Thai Travel Services Ltd. | |
| Best Overseas Tour Operator - Japan | |
| H.I.S Co., Ltd | |
| Best Overseas Tour Operator - Korea | |
| Hanatour Service Inc. | |
| Best Overseas Tour Operator - Taiwan | |
| Richmond International Travel | |
| Best Overseas Tour Operator - Australia | |
| Infinity Holidays |
| Best New Tour Package | 4D3N Borneo Rainforest Lodge Package Borneo Nature Tours Sdn Bhd |
| Sandakan Death March Walking Tour TYK Adventure Tours Sdn Bhd |
| Best Tourism Attraction | Best Tourism Attraction - Nature |
| The Canopy Walkway Borneo Rainforest Lodge, Danum Valley |
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| Best Tourism Attraction - Non-nature | |
| K.K Waterfront | |
| Best New Tourism Attraction | |
| (The committee has decided that there is no winner for this sub-category) |
| Excellence in Hotel Services | 5-Star |
| Shangri-La's Rasa Ria Resort | |
| 2-Star & Below | |
| Grace Hotel | |
| Nature Lodge | |
| Borneo Rainforest Lodge, Danum Valley | |
| Homestay | |
| Miso Walai Homestay |
| Best Destination Management Company | Pacific World Destination East Sdn Bhd |
| Best Spa Experience | Stand-alone |
| Ka'andaman Traditional Healing Garden | |
| Hotel / Resort | |
| The Spa at Dalit Bay, Shangri-La's Rasa Ria Resort |
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